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They were the target, long before the sweeping dictates of 25-54 buys clamped down on radio in the Eighties. As a PD, getting your hands on that new song – even a minute ahead of the competition – served as a little victory.īack then, AOR excelled with 12-34 year-olds – the “sweept spot” of Baby Boomers. The announcement of a new single by the Stones, U2, or Bob Seger actually helped stations “set occasions” that would have been powerful had PPM been around during those halcyon days of Album Oriented Rock radio – or as it was known as back then, AOR. The debut of a new album from Floyd, Journey, or AC/DC signaled their respective fan bases to come alive, often waiting in line at record stores to be among the first to buy it. Cutting-edge stuff debuted at night or overnights. The really good stuff by established groups had to get played – now.
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Scores and scores of artists had developed strong followings. Like many rock programmers of a certain age, I vividly remember the days when we didn’t have enough current slots to accommodate all the great new music coming out. With Country, Hip-hop, and other genres, it’s a totally different story as we saw the other night on the Grammy Awards show. Of course, I’m talking about the world of Rock music. And labels won’t continue to discover, sign, and record artists that aren’t going to receive airplay. Stations are loath to play new music they don’t believe in. – FJīelieve it or not, I still have friends in the record label community, despite my lurid past as “The Classic Rock guy.”Īnd just about every conversation is another Kabuki dance about whether radio plays enough new music versus whether there’s any good music to play. To get answers about the future, lets go back to the past for clues. Or the state of the music industry today? What does all of that say about the state of radio today. So, the trend continues.Īnd we’re at a point with some radio formats where stations are playing less new music than ever. To put things in perspective, the percentage for radio ticked down to 38% in 2020, and even further down in 2021 to 36%. The chart below from Techsurvey 2019 depicted a declining environment for new music discovery on broadcast radio. We resurfaced this 2019 blog post because it explores the topic and the date behind it so well.Ī guest post by Fred Jacobs of Jacobs Media Strategies.